Mindy Robinson-Paquette (ICS Membership Chair and Convener, Library Marketing SIG) presented a poster at the MLA Tri-Chapter Meeting “3 By the Sea” in Atlantic City, NJ October 2009. http://3bythesea.pbworks.com/FrontPage
Entitled “Successful Outreach: Collaboration through creative services, resulting in the development of a satellite library”, the poster and abstract was one of several that described new and ongoing outreach services in hospital, academic and this corporate library.
An article describing this portion of the tri-chapter meeting also appears in National Network, a publication of the Hospital Libraries Section/MLA (p.15) http://www.hls.mlanet.org/newsletter/NN34(2)E.pdf
Ongoing interest in the topic has led to being asked to write a full-length article for Medical Reference Services Quarterly , explaining the process of identifying the customer group, initiation of the outreach and how it evolved into a full-fledged satellite library in 1.5 years.
Mindy also served as panel moderator and presenter for "Best Practices: Internal Marketing and Outreach" at the Spring meeting of the Pharmacy & Health Technology Division/SLA in Philadelphia, PA on April 13, 2010. The presentations, including a High vs. Low ROI Activities (Return On Investment) will be posted on the Division's webpage at http://units.sla.org/division/dpht/meetings/spring2010/spring2010main.shtml. If you are unable to access the documents, please contact Mindy directly at mindy.robinson-paquette@sanofi-aventis.com .
Mindy Robinson-Paquette
sanofi-aventis US, Inc.
Email: Mindy.Robinson-Paquette@sanofi-aventis.com
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment